Marketing Brand Automation in Melbourne is technology or software that enables companies to leverage the capabilities of smart and automated workflows to improve productivity and provide a better prospect and customer experience. In addition, using state-of-the-art marketing automation software, you can get an idea of prospect activities (by integrating them with your CRM), recognize and prioritize the most promising leads, offer a personalized customer experience and generate useful insights to make informed business decisions.
The foregoing is precisely why about 49% of companies use marketing automation and the numbers are increasing every day. Unlike e-mail automation systems that only offer basic / bulk mail functions, marketing automation tools offer a wide range of advanced functions. Let's take a look at some of the most popular ones:
Advanced or automated email marketing campaigns, also known as drip marketing: this type of email marketing goes one step further than traditional email marketing. With this technique you can send emails according to a schedule; for example, the first email is sent as soon as a user signs up for a newsletter, the second is sent two days later, another goes out the door after two weeks and so on. In addition, you can also automate workflows that allow you to send emails depending on certain triggers, such as when a user subscribes to a service or performs a specific action.
Create landing pages : With modern marketing brand automation tools you can create continuous, customizable and aesthetically appealing landing pages.
Forms for Lead Capture: creates forms for you with which you can record the contact details of prospects and leads.
Segmentation: create dynamic customer segments instead of static for improved customer engagement.
Lead Scoring: links lead scores to prospects and offers the possibility to prioritize the most promising prospects (high lead scores).
Emails with triggers: Set up efficient auto responders to connect with customers as soon as they participate.
Dynamic content: show different content in your e-mails, depending on the person viewing it.
Run A / B tests: Optimize your e-mail campaigns by periodically performing A / B tests for your target groups.
Social media integration: use your marketing brand automation tool to plan your messages on social media and / or post them automatically.
Above some of the features of a modern marketing automation tool that can help companies increase the level of customer engagement and customer satisfaction. In addition, these marketing automation functions offer (alongside many other) companies the following benefits:
a) Use in combination with Act! CRM and take advantage of the benefits:
Modern CRM and marketing brand automation software offer you the luxury of integrating them. By placing your contact details and all your marketing data in one central hub, you can get an even more comprehensive picture of customer relationships and engagement levels. For example, if your marketing automation tool has access to all your contacts, you can send multiple emails with a few clicks instead of uploading all contacts to the marketing automation system.
b) Know your marketing KPIs and increase the ROI:
With a marketing automation tool you can not only set up automated workflows, but also measure their performance and generate KPIs. You can, for example, see the speed of generating a lead or measure the average expenditure of leads that you have achieved. By knowing your performance and effectiveness levels, you can find the best performing areas and those areas that need serious renewal.
c) Improve the customer experience:
With automation software for marketing purposes you can personalize the contact with your customers. By creating personas and adapting emails to specific customer characteristics, you improve the experience. In addition, you can follow the customer journey and consolidate all the different channels through which a customer interacts with the company. By doing all of the aforementioned, you can improve your overall customer experience with these advanced tools.
d) Increasing customer retention:
By personalizing your customer contact moments and thus improving customer experience, marketing automation tools can also help you optimize customer retention.
e) Increased sales efficiency:
To say that a marketing automation tool can boost sales is an understatement. There are many ways in which a sales team can benefit from the wonders of automated marketing; here are a few:
Spend time on the right leads: one of the biggest reasons why sales and marketing always hit each other's brains is poor lead quality. When marketing continues to send bad leads, sales waste their precious time fighting lost things. By keeping track of lead scores and only passing on “hot” leads, a marketing team gives a sales team the luxury of only spending time on the right leads.
Lead Segmentation: By segmenting leads based on various factors such as purchase stages , purchase preferences and locations etc., your sales team can generate targeted strategies that can ultimately lead to higher conversion rates.
Witness the activities of prospects: a sales team would like to know when a prospect is taking a certain action. For example, if a sales team is notified immediately when a prospect fills out a specific form or subscribe to a newsletter, they can take appropriate action.
Marketing automation can help eliminate the differences and bridge the metaphorical gap between the sales and marketing teams within a company. Marketing automation can also make it easier for you to collect and use customer data by creating an image of your prospects, leads and customers. As we noted in this article, a marketing brand automation tool, if used correctly, can enable a company to increase its revenue and achieve business growth.
