In your hands you hold the most valuable card of your life, with a drawing of a person on one side and a giant X on the other.
That's where the treasure is, exactly at that point. But it does not consist of gold or jewelry: your product is the treasure!
This card is not intended for you by the way (even though you will certainly find it very useful). It is intended for your customers and it is up to you to fill in the rest of the card.
A good understanding of the customer journey is crucial if you want to help your customers actually arrive at your product.
To map out the customer journey, and to find out everything about the purchase and customer journey, you must be thorough and flexible.
With the help of customer-focused customer journey maps based on the customer experience and leaving enough room for personalization, companies in the SME segment can increase their conversion rate, serve their current customers and leads and develop business strategies for the future to improve that X to make it even more tempting on the map.
Differences between customer journey maps and the sales funnel
Customer journey maps are generally more often associated with B2C marketing than with B2B marketing. But don't forget that more and more B2B customers are looking for a B2C marketing experience.
Customer journey mapping is a tool that is also easy to apply to B2B marketing. But instead of consumers, the focus is more on business IT decision makers.
This table not only clearly shows the differences between customer journey maps and the sales funnel, but also the interconnections.
Use the customer journey map to get to know your leads and customers better, and then to make a better approach to your sales tunnel possible.
Mapping the customer journey: the right approach
Before you get started, there is one thing that you need to be well aware of: the way you approach the preparation of your customer journey map determines the end result to a large extent.
If you do not go beyond how you can help specific parts of your company (such as your content writers, designers or your front-end developers), you will only see small parts of the customer journey and you will miss out on a lot of useful information.
Read more: Brand Automation australia
If, on the other hand, you look for ways to serve your leads and customers, you not only put your entire team on the right track, but you can also maximize the impact on both your company and your customers' trajectory.
Combine quantitative and qualitative information to get a complete picture of your customers
There are two general ways of thinking about gaining insight into customers.
The first is based on the use of data and focuses on quantifiable information such as demographic data, conversions, when more purchases are made and how large your customers are.
The second is based on the person and focuses on the experience of the individual customer. Although this information is more difficult to analyze, it can nevertheless give a powerful picture of what your leads and customers have experienced before they came to you. It provides context.
The best approach? Use both ways.
If you only use the analytical approach, you run the risk of misinterpreting the data.
If you only assume anecdotal thinking, you cannot accurately predict the reasoning behind certain missteps.
But by combining both types of information, you get a complete picture of the customer journey.
4 ways to collect customer information
There are a few ways to collect both analytical and anecdotal data to determine your customer journey planning:
Collecting reviews : When you collect feedback from your customers, make sure you get information about who they are and about their experiences. This can vary from problems they have experienced during the course of the process to the choice of your software. Keep digging on!
Nurture your leads: Keep accurate track of the problems your leads report or the obstacles they discuss during their customer journey.
Involve customers in your mapping: If you are going to shape your customer journey map, it may be useful to take the opinion of your customers into account. Collect that information as much as possible directly from the source.
Experts in the field of customer experience : Although that is not always cheap, these experts can give an unbiased look at what your users experience and how you can improve your customer contact moments.
Recognize the most important steps your leads take before they make a purchase
The easiest way to dissect the steps of your customers is to take the same steps in your sales funnel as a starting point.
Let us give each step a name from the point of view of your leads so that the focus is on their actions and not on yours:
https://mix.com/myadbox
https://weheartit.com/myadbox
http://ttlink.com/myadbox
https://www.artfire.com/ext/people/myadbox
https://itsmyurls.com/myadbox
https://www.mobypicture.com/user/myadbox
https://creativemarket.com/myadbox
https://lookbook.nu/myadbox
https://www.play.fm/myadbox
https://www.voxmedia.com/user/myadbox
That's where the treasure is, exactly at that point. But it does not consist of gold or jewelry: your product is the treasure!
This card is not intended for you by the way (even though you will certainly find it very useful). It is intended for your customers and it is up to you to fill in the rest of the card.
A good understanding of the customer journey is crucial if you want to help your customers actually arrive at your product.
To map out the customer journey, and to find out everything about the purchase and customer journey, you must be thorough and flexible.
With the help of customer-focused customer journey maps based on the customer experience and leaving enough room for personalization, companies in the SME segment can increase their conversion rate, serve their current customers and leads and develop business strategies for the future to improve that X to make it even more tempting on the map.
Differences between customer journey maps and the sales funnel
Customer journey maps are generally more often associated with B2C marketing than with B2B marketing. But don't forget that more and more B2B customers are looking for a B2C marketing experience.
Customer journey mapping is a tool that is also easy to apply to B2B marketing. But instead of consumers, the focus is more on business IT decision makers.
This table not only clearly shows the differences between customer journey maps and the sales funnel, but also the interconnections.
Use the customer journey map to get to know your leads and customers better, and then to make a better approach to your sales tunnel possible.
Mapping the customer journey: the right approach
Before you get started, there is one thing that you need to be well aware of: the way you approach the preparation of your customer journey map determines the end result to a large extent.
If you do not go beyond how you can help specific parts of your company (such as your content writers, designers or your front-end developers), you will only see small parts of the customer journey and you will miss out on a lot of useful information.
Read more: Brand Automation australia
If, on the other hand, you look for ways to serve your leads and customers, you not only put your entire team on the right track, but you can also maximize the impact on both your company and your customers' trajectory.
Combine quantitative and qualitative information to get a complete picture of your customers
There are two general ways of thinking about gaining insight into customers.
The first is based on the use of data and focuses on quantifiable information such as demographic data, conversions, when more purchases are made and how large your customers are.
The second is based on the person and focuses on the experience of the individual customer. Although this information is more difficult to analyze, it can nevertheless give a powerful picture of what your leads and customers have experienced before they came to you. It provides context.
The best approach? Use both ways.
If you only use the analytical approach, you run the risk of misinterpreting the data.
If you only assume anecdotal thinking, you cannot accurately predict the reasoning behind certain missteps.
But by combining both types of information, you get a complete picture of the customer journey.
4 ways to collect customer information
There are a few ways to collect both analytical and anecdotal data to determine your customer journey planning:
Collecting reviews : When you collect feedback from your customers, make sure you get information about who they are and about their experiences. This can vary from problems they have experienced during the course of the process to the choice of your software. Keep digging on!
Nurture your leads: Keep accurate track of the problems your leads report or the obstacles they discuss during their customer journey.
Involve customers in your mapping: If you are going to shape your customer journey map, it may be useful to take the opinion of your customers into account. Collect that information as much as possible directly from the source.
Experts in the field of customer experience : Although that is not always cheap, these experts can give an unbiased look at what your users experience and how you can improve your customer contact moments.
Recognize the most important steps your leads take before they make a purchase
The easiest way to dissect the steps of your customers is to take the same steps in your sales funnel as a starting point.
Let us give each step a name from the point of view of your leads so that the focus is on their actions and not on yours:
https://mix.com/myadbox
https://weheartit.com/myadbox
http://ttlink.com/myadbox
https://www.artfire.com/ext/people/myadbox
https://itsmyurls.com/myadbox
https://www.mobypicture.com/user/myadbox
https://creativemarket.com/myadbox
https://lookbook.nu/myadbox
https://www.play.fm/myadbox
https://www.voxmedia.com/user/myadbox
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